The Importance of Professional Business Card Printing

With digital technology behind so many things in our lives today, you might be forgiven for thinking that a ‘traditional’ business card has had its day, particularly if you are just starting out in business.

We send emails now over ‘snail mail’ and can send documents anywhere in the world at the click of a button, so surely there’s no need for a little card to put in a pocket or wallet?

On the contrary. Here are some very good reasons why you should get some professional cards made and then always carry a stock of them with you.

1. First Impressions Count

A business card might be the first time someone comes into contact with your brand, so make sure it’s a good impression. Look up professional business card printing in Essex, or wherever is local to you, and use quality cards.

It’s worth investing in your cards because anyone could be a potential customer, and you want to be memorable for the right reasons – not for being someone who saved a few quid and got cheap cards. It’s about more than just a mechanism for passing on your phone number.

2. A Personal Touch

Think about when you might have given someone a business card in the past – it’s all about networking. And that is still the same. Even in a digital world and with networking sites like LinkedIn, making connections is far more effective in person.

A genuine conversation, brought to a close by an exchange of contact information, is still the best way to be remembered, and using a professional business card is better than sending an email from your smartphone as you stand in front of someone.

Eye contact is the best way to build a relationship, so avoid ‘screen time’ when someone is talking to you.

3. No Better Direct Marketing Tool

When you set off for a trade show or business conference, you prepare in advance and make sure you have enough product or business collateral with you. The beauty of a business card is that it can help you out when you’re not expecting to meet a lead or make a new contact, perhaps at an airport or even at the pub! Thanks to business card printing in Essex and nationwide, you can be ready to capitalise on any opportunity.

4. Creativity Will Continue to Reward

A professional business card is a must-have, but making it creative and stand-out amongst the others will leave a lasting impact that people might even pass on to their own contacts, making it work harder for you. There are die-cut options beyond the standard white rectangle, and even rounding a single corner will look different. Use your business card to show off your brand, or your personality if your business is you. There is nothing to say you can’t use imagination – and colour or images – to make your business cards unique.

Invest in your business – print some quality cards.

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